Asian-American model Soo-Joo Park has been announced as the new international spokesperson for L'Oréal Paris, and joins other celebrities including Karlie Kloss, Barbara Palvin, Luma Grothe, Lara Stone and Doutzen Kroes in the role.

Park, who's walked for brands such as Karl Lagerfeld and Tom Ford, has featured in publications including Vogue, Numero and Wonderland. Cyril Chapuy, L'Oréal Paris Brand Global President, said 'With her unique and irreverent spirit Soo-Joo reinvents the modern-day supermodel. This inimitable beauty can't help but break the mould as she inspires the fashion world with her witty charisma. She turns her atypical look and effortless cool into a matchless signature. We are very proud to welcome her in the L'Oréal Paris family'.